The companies that make up Herringbone.

Full-service SEO · Operating

The leading firm in full-service SEO for lawyers. Founder Jason Hennessey has been reverse-engineering search since 2001 and wrote the book on law firm SEO.

He grew the agency from two people to more than a hundred, with repeat Inc. 5000 rankings along the way. Hennessey Digital handles organic search, paid media, web development, and conversion optimization for firms ranging from solo attorneys to multi-state platforms.

Local SEO · Operating

The leading firm in local SEO for lawyers. Founder Seth Price scaled his own practice, Price Benowitz, from two lawyers to nearly fifty, then built BluShark on the same approach: technical SEO, content, link-building, and local search. The firm is known for helping a law firm own its territory instead of splitting it with competitors.

Traditional and Branding · Operating

This is the leading firm in legal television and mass-media advertising. Based in Nashville and working with personal injury firms since 1994, cj pairs three decades of broadcast and brand work with digital media and operational consulting.

The firm covers the full spend, from TV spots and media buying through web and digital, with deep specialization in personal injury.

Specialty Orthodontics · Operating · Name announcing

The leading firm in orthodontic practice marketing has joined Herringbone, with its name announcing soon. It serves private orthodontic and medical practices with brand, web, and growth systems built for the specialty, grounded in how practices actually run rather than in generic templates.

Specialty Dental · Operating · Name announcing

More firms across the dental sub-segments in specialty dental practice have joined, with names announcing in the coming quarters. Coverage runs from owner-operator practices to DSO portfolios.

General Practice Dental · Operating · Name announcing

More firms across the dental sub-segments in general practice have joined, with names announcing in the coming quarters. Coverage runs from owner-operator practices to DSO portfolios.

Elective Medical · Operating · Name announcing

Our newest vertical, Herringbone added a leading firm serving the local elective medical industry. Coverage will run from single-doctor practices to multi-location groups. Announcement to follow.

HVAC, Roofing, and Plumbing · Operating · Name announcing

The leading firm in home services marketing has joined Herringbone, with its name announcing soon. It serves the trades where speed and marketing decide who wins: HVAC, roofing, and plumbing. Coverage runs from local operators to PE-backed platforms.